From Marketplace Excellence Caribbean Report Newsletter

The Aquila Living Lab recently welcomed cruise tourism and tour operator representatives from Puerto Rico for an immersive training experience in Saint John, New Brunswick, Canada, a first for the organization.

The Puerto Rico Tourism Company (PRTC) has long collaborated with Aquila on training for frontline ambassadors, tour guides, tour operators, and other service providers.

According to PRTC’s Air and Cruise Access Director Crystal Bell, “For almost a decade, our fruitful partnership with Aquila has been a cornerstone to ensure service excellence in Puerto Rico’s cruise industry. The trainings offered by Beth (Hatt) and her amazing team have made a measurable difference: improving our port ratings and bolstering desirability of our destination in the context of the Caribbean, the industry’s most competitive area. We are eager to continue this partnership for years to come.”

Over the course of the three-day visit, the delegation upskilled on operational practices, experienced a cruise day in action, participated in an Aquila shore excursion of the Bay of Fundy region, and sampled a taste of local culture.

“We’re so excited to showcase our Living Lab and to share the way we operate, in hopes that it will help the tour operators in Puerto Rico achieve even greater success in their own businesses and cruise destination,” noted Beth Hatt, Aquila’s founder. “It’s especially fun to have the opportunity to involve our shore excursion operations team in a training program and have them share their expertise,” she added.

Aquila Center for Cruise Excellence has been providing destination training for the global cruise industry for more than 15 years.