Service Excellence

Fifteen years of elevating visitor experience through service excellence has made us the leading destination training provider for the global cruise industry.

Our success at providing shore excursions to the cruise lines that call on our home-port of Saint John, New Brunswick led cruise executives to ask us to share our best practices with tour companies and destinations around the world.

Our approach is simple: we assess the needs of a destination or organization, develop a strategic training plan to address those needs, and then deliver course content that raises the level of excellence throughout the team.

Since 2007, Aquila has touched every continent around the world with our training.

We have found that the common ground between travel and training is what all cruise industry participants strive to tap into: the spirit of discovery.

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Real-world tested training

Service excellence is achieved when visitor experience is elevated. To achieve that goal, a destination requires the kind of training that meets the needs of today’s changing travel industry.

Aquila’s destination training is tested in our very own tour operations in Saint John, New Brunswick, Canada. We call it our Living Lab, and it lets us be both agile in new course creation and confident that our curriculum has been field-tested to deliver excellence every time.

What is The Aquila Difference?


Our team is dedicated to delivering excellent service, promoting diversity and inclusion, and creating safe spaces where we can support each other and our community. We love to have fun while igniting the spirit of discovery for our shore excursion guests.  It is a thrill every time we hear that our training and tour operations have made a difference. We leave a little piece of our heart with every cruise destination and every shore excursion team we work with, and their success is our success.